How did it all start?
Making EMIs ‘easy’ was no easy task. We knew the pain points that already existed:
Hidden charges
Mountains of paperwork
Difficulty in tracking EMIs
But for us, transparency is non-negotiable. Everything a user needs to know about interests, charges, and taxes - should be shown upfront. That being said, showing everything on a screen could feel overwhelming. That’s how we landed on being ‘easy’.
Easy to track - All EMIs in one place
Easy to convert - Three clicks and you’re done
Easy to close - Do it right on the app, without hidden charges
On 16 December 2023, we launched EasyEMI for a single unbilled transaction.
EMI is a complex product. Explaining the calculations to the system is as hard as explaining them to the customers. Keeping our core value of transparency intact, we worked hard to explain the interests, taxes, and flows up front.
Bhargav
The person behind making EMIs simple and transparent for you
The journey of EasyEMIs
December 2023
Unbilled EMIs
Gives you the flexibility to convert an unbilled transaction of over ₹2,500
April 2024
Statement EMIs
You asked and we listened, the next stop was giving the user the convenience of converting the whole statement into EMIs.
March 2024
3-month no-cost EMI (domestic)
As travellers, this was our passion product - no-cost EMI on domestic flight and stay bookings. We called it ‘Travel Now Pay Later.’
May 2024
Post bill EMIs
For those months when the statement seemed like a surprise, we launched this for the users to convert any transaction post the billing date into an EasyEMI.
July 2024
6-month no-cost EMI (International)
We went ahead and made the international flight and stay bookings easy for you and your wallet with a 6-month no-cost EMI.
October 2024
In-store EMI
We brought the flexibility of EMIs right at the tap of your card. What better time to launch than in the Diwali month?
Confident Fact
We have one of the lowest processing fees.
TNPL became the second nature for our tribe
We're not done simplifying EMIs. Our roadmap is filled with exciting features that will make managing your finances even simpler. Stay tuned!